The rich cream masque surges all hair types with nutrient-rich moisture and 4x the hydration* of untreated hair. Deeply nourished and restores depleted, dull and dry hair with instant nutrient-infused hydration and shine. Hair is healthy-looking, soft and smooth to the touch.
2.5x the butters and oils compared to nutriplenish™ treatment masque light moisture.
• 96% said hair feels softer and manageable**
• 96% said hair looks replenished and restored**
• 94% said hair feels nourished and moisturized**
• 93% said hair has visible shine**
*Compared to untreated hair. **Consumer testing on 134 women after 4 weeks of product use.
Suitable for hair types: Medium to thick.
Try light moisture for fine to medium hair types.
Safe for color-treated and chemically processed hair.
The nutriplenish™ superfood complex
Nutrient-infused superfood ingredients infuse hair with replenishing hydration.
• Pomegranate seed oil – Omega-5 rich oil hydrates and revitalizes dry hair.
• Mango butter – Softens hair, nourishes and adds shine.
• Coconut oil – Retains moisture, keeping hair soft and moisturized.
Featuring Aveda’s own Pure-Fume™ aroma with cocoa extract, certified organic ginger oil, cardamom oil with other pure flower and plant essences.
96% naturally derived*. Vegan. Cruelty free.
*From plants, non-petroleum minerals or water, on average per ISO standards.
HOW TO USE?
How to Use
1. After shampooing, use weekly as an ultra-hydrating treatment.
2. Smooth through damp hair from roots to tip.
3. Leave on 2-5 minutes.
4. Rinse thoroughly.
Use as an overnight conditioning treatment or as a leave-in hair mask. For a sensorial, spa-like experience, apply hot towel over hair masque and relax.
Oily roots and dry ends? Multi-masque with treatment masque light moisture from roots to midshaft and treatment masque deep moisture from midshaft to ends.
Your nutriplenish™ regimen
Step 1: Cleanse
With shampoo deep moisture
Step 2: Condition & Treat
Daily: Use conditioner deep moisture
Weekly: Replace conditioner with treatment masque deep moisture
Step 3: Leave-in
Use daily moisturizing treatment for rich, decadent hydration or leave-in conditioner as a lightweight leave-in.
Follow with styling regimen.
ABOUT THE BRAND
Founded in 1978 in Minneapolis, MN, Aveda creates plant-based hair, skin and body products for beauty professionals and consumers. Aveda innovates in botanical technologies, combining the principles of modern science and Ayurveda, the ancient healing art of India, to develop performance-driven hair, skin and body products—made with pure flower and plant essences—that are created with respect for the Earth. Aveda is born cruelty free and has never used parabens, mineral oil, petrolatum, paraffin, formaldehyde, SLSand SLES, oxybensone, benzene , retinyl plamitate, microcrystalline wax, polyethelene beads, tricolsan, triclocarban, lanolin, carmine, talc or synthetic fragrance.
Ingredients: Water\Aqua\Eau, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Butyrospermum Parkii (Shea) Butter, Mangifera Indica (Mango) Seed Butter, Stearamidopropyl Dimethylamine, Behentrimonium Methosulfate, Punica Granatum (Pomegranate) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol, Tricaprylyl Citrate, Heptyl Undecylenate, Squalane, Euphorbia Cerifera (Candelilla) Wax\Candelilla Cera\Cire De Candelilla, Caprylyl Glycol, Lactic Acid, Propanediol, Cetrimonium Chloride, Benzyl Alcohol, Cetyl Hydroxyethylcellulose, Octyldodecyl Citrate Crosspolymer, Fragrance (Parfum), Amyl Cinnamal, Citronellol, Citral, Hydroxycitronellal, Geraniol, Limonene, Linalool, Potassium Sorbate, Phenoxyethanol