The Owl Is Watching
Between Two Trees
HOW TO USE?
ABOUT THE BRAND
Floraïku, created by John and Clara Molloy, is directly inspired by Japan. A collection of fragrances composes this new brand, with distinctive visual identity. The images associated with it find their source in the Japanese imagination, as do the drawings adorning the purse spray. Each name of perfume is engraved on the bottle of a poetic phrase, which composes a haiku carried on the back of the bottle. Mixing poetry and natural ingredients, it is an innovative concept in the world of luxury perfumery which just raised.
Three ceremonies make up Floraiku: Secret Teas and Spices, Enigmatic Flowers and Forbidden Incense, each of them composed with three different perfumes. The color of the bottles, navy blue, white and black ensures recognition. A final ceremony is added to the previous three: Shadowing. Composed of two perfumes, with a red bottle, it allows, if they are affixed near a fragrance of one of the other three collections, to make it deeper or lighter.