A holiday exclusive Designer Edition Buongiorno Eau de Parfum featuring artist Agostino Iacurci’s theatrical landscape inspired by the Grand Hotel Sprezzatura’s world of alpine hospitality, human warmth, and Italian elegance.
This limited edition celebrates Grand Hotel Sprezzatura’s spirit of superlative hospitality made effortless. The label and festive hatbox features Acqua di Parma Holiday 2026’s colourful visual language and geometric forms as imagined by Agostino Iacurci. Printed on watercolour paper, the decorations unfold like vibrant hues in motion, layered and evolving with every new surface. A fragrance with a fresh, sparkling character, Buongiorno Eau de Parfum captures the thrills of new beginnings, inspired by the arrival of spring in the Tuscan hills. Evoking the uplifting freshness and vitality of the season through the essence of an exclusive basil and petitgrain co-distillation, the scent is an ode to being Italian, where beauty is found even in the smallest things.