"The idea for Blanche is, as the name suggests, built around my perception of the colour white. For the first time I actually made a fragrance for and with a specific person in mind. I wanted to capture her innocent and untainted side, with a fragrance almost transparent in nature. Blanche also represents an appreciation for classic beauty. The fragrance is pure and simple in structure but extreme in character." - Ben Gorham, founder
HOW TO USE?
ABOUT THE BRAND
BYREDO is a modern European luxury house founded in 2006 by Ben Gorham. In contrast to Scandinavian esthetics, BYREDO carries clear ethnic influences from Ben’s Indian background with strong ties to creativity, art and lifestyle and has established a unique position in the market.