Byredo presents a second iteration of the brand’s 18 Colour Palette: a limited-edition array of radiant, earthen shades arranged in a disrupted series to inspire instinctive rather than prescriptive application.
With a name that situates the Roman goddess of flowers within the South African desert, Flora Kalahari draws on the imagined hues of an otherworldly desertscape to create an apocalyptic harmony – from a shimmering copper sandstorm to a barren burnt umber; a delicate desert rose to an intense, sparkling calcite. Luminous warmth pervades, with each glide-on, lightweight shade formulated to be highly buildable and blendable for endless expressions.
ABOUT THE BRAND
BYREDO is a modern European luxury house founded in 2006 by Ben Gorham. In contrast to Scandinavian esthetics, BYREDO carries clear ethnic influences from Ben’s Indian background with strong ties to creativity, art and lifestyle and has established a unique position in the market.
