The sulfate cleanser-free shampoo gently cleanses hair without stripping to minimize color washout. A plant-derived formula helps reduce color fade, while omega-rich apricot oil leaves hair nourished and, in combination with bio-fermented arginine, helps provide a radiant shine.
Suitable for
All hair types: Medium to thick.
Safe for color-treated, highlighted and chemically processed hair.
100% vegan color protection and care
A combination of botanicals helps to protect color-treated hair while leaving it silky, soft and shiny. Use with color control conditioner.
Aroma
Featuring Aveda’s own Pure-Fume™ aroma with osmanthus, certified organic orange, cypress, cedarwood and other pure flower and plant essences.
94% naturally derived*. Cruelty free. Silicone free. Sulfate cleanser free.
*Per ISO 16128, from plant sources, non-petroleum mineral sources, and/or water. How to Use
Massage into wet hair, from roots to ends.
Rinse.
Follow with color control conditioner.
For best results, start with Aveda 100% vegan hair color, customized to you.
KEY INGREDIENTS:
Coconut-derived surfactants, mineral magnets derived from rice and corn, bio-fermented arginine, certified organic apricot seed oil.
Suitable for
All hair types: Medium to thick.
Safe for color-treated, highlighted and chemically processed hair.
100% vegan color protection and care
A combination of botanicals helps to protect color-treated hair while leaving it silky, soft and shiny. Use with color control conditioner.
Aroma
Featuring Aveda’s own Pure-Fume
94% naturally derived*. Cruelty free. Silicone free. Sulfate cleanser free.
*Per ISO 16128, from plant sources, non-petroleum mineral sources, and/or water. How to Use
Massage into wet hair, from roots to ends.
Rinse.
Follow with color control conditioner.
For best results, start with Aveda 100% vegan hair color, customized to you.
KEY INGREDIENTS:
Coconut-derived surfactants, mineral magnets derived from rice and corn, bio-fermented arginine, certified organic apricot seed oil.
ABOUT THE BRAND
Aveda is 100% vegan with hair and body products created with respect for the Earth. Aveda innovates in botanical technologies, combining the principles of modern science and Ayurveda, the ancient healing art of India, to develop performance-driven hair and body products made with pure flower and plant essences.
