The brand was first founded by musician David Seth Moltz and architect Kavi Moltz in 2007,based on the belief in the perfume’s ability to conjure unseen worlds. Both visionaries in the niche perfumery world, the couple started from scratch and did it their way (more Sid than Sinatra). They were pioneers in the DIY Brooklyn movement and began by turning things they loved into scented stories of cowboys, open terrain, Russian novel characters, and folk songs - all packed into hand- stamped boxes in their Bushwick apartment. Attention to detail and the importance of human hands are still vital to their process today.
Rouge Chaotique "I think there is something about night-time, it’s a different world of possibilities; a different version of who you are, a nocturnal sense of duality." - Ben Gorham, Creative Director & Founder, Byredo. The first oud gourmand fragrance in Byredo’s Night Veils collection, Rouge Chaotique takes personal inspiration from Ben Gorham’s belief that accepting the chaos within any creative process can result in singular forms of expression. Subscribe to our mailing list and get 10% off* your first order with us. Receive updates, access to exclusive deals and more. *Terms and brand exclusions apply.