An ode to Creed’s sophisticated craftsmanship and passion for the world’s finest ingredients, Love In White combines hand-selected essences from five continents, a fragrant statement of global unity and peace. The scent is pure freedom—a floral-fresh blend grounded by Florentine iris, French daffodils, and subdued, powdery Tonkin rice. Love In White was honored on its launch day by a tribute—New York City’s Empire State Building illuminated by pure white lights.
HOW TO USE?
ABOUT THE BRAND
It began as a bottle of Royal English Leather—a rich mix of mandarin, ambergris and sandalwood—commissioned by King George III (after becoming enamored with a pair of Creed scented gloves). Passed from father to son spanning seven generations since its London founding in 1760 by James Henry Creed, The House of Creed has been handcrafting uncommon fragrances for royal houses and discerning patrons for over 250 years.