Highly concentrated purple shampoo cleanses, tones, and repairs while keeping hair hydrated from roots to ends. Sulfate-free formula creates a rich lather to neutralize brassiness and boost brightness after one use for all blonde, lightened, and grey hair.
Scientifically Proven:
3x Brighter*
*Compared to top purple shampoos
For: All blonde, lightened, and grey hair.
Hair Concerns: Dryness, Color Safe, Brassiness
HOW TO USE?
1. Apply to wet hair. Lather fully and let process 1-3 minutes. Rinse.
PRO TIP: For more intense toning, leave on hair up to 5 minutes.
2. Follow with No.5 BOND MAINTENANCEā¢ CONDITIONER for everyday moisture.
Where: Apply to wet hair, lather fully, and let process.
When: 2-3 times per week or as often as needed to neutralize unwanted brassiness.
ABOUT THE BRAND
OLAPLEX’s humble beginnings started in a California garage in 2014 and have since grown exponentially to include millions of fans worldwide. Our patented Bond Building Technology™ is continuously changing what is possible for hair!
Today OLAPLEX is one of the largest independent hair care brands in the world with over 100 worldwide patents. Through a grassroots approach, the brand quickly became a global sensation, paving the way for a completely new category of haircare called “bond-building”.
Each step of OLAPLEX treats, maintains or protects every hair type from damage caused by daily aggressors. So start treating your strands like you treat your skin with a purposeful hair care routine for stronger, healthier-looking locks.
INGREDIENTS
Highlighted ingredient: - Bis-Aminopropyl Diglycol Dimaleate - Rebuilds broken and weakened bonds.
Ingredients: Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
Free of DEA, Aldehydes and Formaldehyde. Vegan, gluten-free, and cruelty-free.